The Launch Phase

What happened on launch day

How we leverage our launch party

Image credit: Paul Gero

Other marketing strategies we used throughout the campaign

  • Consistent updates being sent out to backers via the Kickstarter platform
  • The Up-pledge strategy (which I review in detail in this episode)
  • Consistent updates on the podcast

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store