Six Podcast Types (Your Podcast Format)

Why Consistency and Your Podcast Format is Important

Why is consistency and deciding on a podcast format so important?

Podcast Types (Your Podcast Format)

1. The Interview Podcast

One of the most common podcast types is the interview podcast. This is typically the host of the podcast interviewing a guest and sharing tips and advice that can help the listeners expand and grow in a specific niche.

  1. Allows you to bring on industry experts and share their knowledge with your audience
  2. Having industry experts on your show boosts your credibility — guilty by association!
  3. Guests are sometimes willing to share the episode with their audience, which means more exposure for you and your podcast
  4. You don’t have to come up with a lesson or topic on your own — your guest helps you create the content!
  1. You have to continually be booking guests — and scheduling isn’t always easy
  2. Finding great guests might not always come easy (although there are some great tools to help, like
  3. You’re relying on someone else to help you create your content — and that means they’re representing your brand — so you’re placing a lot of trust in your guests’ hands

2. The Conversational Podcast

The conversational podcast is becoming more popular. It might sometimes be considered similar to an interview-style podcast, but it might also include chats with a co-host or even guests who make a regular appearance.

  1. Having a co-host or multiple repeat guests on the mic allows for a deeper convo since you’re regularly having conversations with this person
  2. Allows your audience to hear different insights from individuals they’re getting to know/like/trust on a single topic
  3. It creates more content naturally
  4. You don’t have to create a full script or questions; just brainstorm some talking points and hit record!
  1. It might be tough to keep everyone focused and on topic
  2. If you have too many people chiming in, the conversation could get messy or confusing — especially if people start to talk over one another
  3. Recording and editing can get tricky when you have more than 2 people on the mic

3. The Solo or Topic-based Podcast

The solo or topic-based podcast is just what it sounds like: a podcast with just one host — and no one else.

  1. You’re in charge! No one else to run things by or get approval from
  2. No scheduling mishaps or cancellations — this is on your schedule and yours alone
  3. No guest research!
  4. Allows your listeners to really get to know you.
  1. The content is 100% your responsibility, so you can’t rely on anyone else for help
  2. There’s no one to brainstorm or to have a convo with — just you and the mic
  3. Some people think it’s tough to come up with new topic ideas, but I’ve never found this to be the case — something to consider, anyway!

4. The Storytelling (Narrative, Docuseries, or Fiction) Podcast

Storytelling podcasts are so fun to listen to, but I can imagine they’re not so easy to produce — not the really good ones anyway.

  1. Your content is presumably easier to plan out since you have a start, middle, and end point to the story
  2. It’s engaging and easy for listeners to become hooked
  3. You can get really creative with guest clips and weaving different audio clips in and out of your episodes
  4. It’s possible to have guests on to help you tell some of the story
  1. You have to be a really good storyteller for this to work! It’s not easy to keep people interested over a period of time
  2. The production — recording and editing — can be strenuous depending on how high-quality you want to go
  3. If you do have guests or additional audio clips you want to work into the story, it could be difficult keeping track of everything

5. The Q&A Podcast

The Q&A podcast is great for educational-based content, and it’s really not as difficult technically as it may seem.

  1. Your listeners have a chance to actively be a part of your show, which is really cool!
  2. Your listeners are giving you your content, so it doesn’t take a ton of preparation or planning (as long as you know your stuff!)
  3. Q&A podcasts can offer quick-hitting episodes — just a couple of minutes is all it takes to answer a question (or you can extend the episode if you want to answer multiple questions per episode)
  4. They’re fun and always different!
  1. You have to know your stuff, otherwise you’ll be spending a lot of time researching answers
  2. You have to have an audience who is willing to “call in” and leave you questions (although you can always start out with questions you know your audience has, and just read the questions versus playing a voice message)

6. The Variety Podcast

Finally, there’s the variety podcast, and this is just what it sounds like! You choose any variety of formats you like and rotate!

Choosing Your Podcast Type

As you can see, there are a lot of podcast types — and this isn’t even all of them!



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Kate Erickson

Kate Erickson


Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.