Powerful Podcast Statistics from 2020

Podcast Statistics Categories Included

  • Number of overall podcast listeners
  • The podcasts with most listeners
  • Average number of listens or downloads per episode
  • Podcast sponsorships (and how people are making money podcasting)
  • And so much more!

7 Powerful Podcast Statistics

1. Podcast Listening Now at 55%

What are the contributing factors to an increase in podcast listeners?

  • Overall podcast awareness
  • Smartphone ownership
  • Accessibility to free, targeted, on-demand content

2. Podcasts Published on Apple Podcasts Tops 1 Million

It’s official: Apple Podcasts have announced that they have over one million shows, in more than 100 languages, in 175 countries and regions. They recently launched Apple Podcasts in twenty more countries.

3. How Many Downloads Equals a Successful Podcast?

  • 123 downloads, then you’re in the top 50% of podcasts (now that’s perspective!)
  • 1,000 downloads you’re in the top 20% of podcasts
  • 6,600 downloads you’re in the top 5% of podcasts
  • 30,000 downloads you’re in the top 1% of podcasts

What I always remind podcasters is this:

4. Age and Sex of Podcast Listeners Even and Steady

  • 51% male to 49% female ratio of podcast listeners
  • Age 12–34: 49%; Age 35–54: 40%; Age 55+: 22% listen to podcasts
  • Annual household income: 51% of Monthly Podcast Consumers 18+ have a household income of $75k or higher (Infinite Dial 2018)

5. Top 10 Podcasts by Weekly Reach

  • Wondering what makes a great podcast?
  • What type of content is attracting the most listeners?
  • How often the top podcasts publish episodes, and how long each of their episodes are?
  1. Joe Rogan Experience by Joe Rogan
  2. The Daily by The New York Times
  3. This American Life by This American Life/Serial
  4. My Favorite Murder by Exactly Right
  5. Crime Junkie by Audiochuck
  6. Stuff You Should Know by HowStuffWorks
  7. Wait Wait… Don’t Tell Me! by NPR
  8. Planet Money by NPR
  9. Pod Save America by Crooked Media
  10. Serial by This American Life/Serial

6. Number of Podcasts Listened to in the Last Week

7. How Much Money do Podcasts Make?

How many podcasts actually have paid sponsors?

  • Locking in sponsorships before even launching their podcast
  • Starting affiliate partnerships that result in significant revenue
  • Sparking a TV deal as a result of their podcast!!
  • Having sponsors knocking at THEIR door to get spots on their show

Why Podcast Statistics Matter

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