Podcast Predictions

A Little Background on Podcasting

Before we dive into what we think is next in the exciting world of podcasting, let’s look back at where it all started.

Podcasting from 2005–2012

Fast-forward to 2005 and Apple iTunes is taking notes: their 4.9 release includes native support for podcasts! And “podcast” is declared the word of the year by the New Oxford American Dictionary.

Podcasting in the late 2010’s

Another jump in time to the late 2010’s and we see podcasting skits airing on Saturday Night Live and on Portlandia’s Season 8. Hilarious to say the least!

What Podcasting Looks Like Today

And that bring us to today, where podcasting is essentially mainstream. Daily news and TV series across Netflix, Hulu, and Amazon mention it often.

There’s more than just podcasting data from surveys

In addition to the growth potential for the podcasting space that we get from surveys like the one from Edison Research, we can also gather it from mainstream news.

Podcast sponsorships are also on the rise

The growth of podcasting is at an all-time high, and the increase in listenership isn’t just resulting in big acquisitions and exclusive deals — it also has major brands and companies vying for a piece of the pie via podcast sponsorships.

  1. BetterHelp (December spend: $7,209,000)
  2. HelloFresh (December spend: $3,782,000)
  3. Athletic Greens (December spend: $2,130,000)

The Future of Podcasting

Now that we have a better understanding of where it all started — plus some current stats and fun facts on the incredible world of podcasting — let’s take a look into the future with a few podcast predictions from myself and John Lee Dumas here at Entrepreneurs On Fire.

1. The number of subscription podcasts will continue to rise

Notice anything different about some of your favorite series-based podcasts recently?

  1. Our podcast isn’t a series, so there are no cliff hangers
  2. Our episodes are evergreen, so there’s no time-relevant urgency
  3. Our podcast is the top of our funnel: it’s how we provide free, valuable and consistent content to grow know, like, and trust with our listeners

2. The explosion of Crypto, NFT, and Metaverse focused podcasts

Skeptics can continue on in the Web3 space, but there’s a big fact present in the podcasting space: shows that focus on Cryptocurrency, NFTs, and the Metaverse are becoming more and more popular.

3. Many more purchases of big podcasts by Spotify, Amazon, and the like

The Joe Rogan Experience, Call Her Daddy, and many other podcasts that have been purchased in order to make them exclusive on a certain platform aren’t going to be the exception.

4. Series-based, produced podcasts are only getting better

You’ve probably heard the term “indie podcaster”, referring to individual like us who podcast from their home without the help of fancy studios and million dollar ad budgets.

5. Podcast Networks are taking hold, and in a new way

In 2020 HubSpot launched its own podcast network: The HubSpot Podcast Network.

Have You Considered Starting a Podcast?

If your answer is yes, then you’re clearly not alone. Right now in Apple Podcasts there are a reported 2 million+ podcasts, and that number is increasing daily.



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Kate Erickson

Kate Erickson


Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.