Podcast Predictions

A Little Background on Podcasting

Podcasting from 2005–2012

Podcasting in the late 2010’s

What Podcasting Looks Like Today

There’s more than just podcasting data from surveys

Podcast sponsorships are also on the rise

  1. BetterHelp (December spend: $7,209,000)
  2. HelloFresh (December spend: $3,782,000)
  3. Athletic Greens (December spend: $2,130,000)

The Future of Podcasting

1. The number of subscription podcasts will continue to rise

  1. Our podcast isn’t a series, so there are no cliff hangers
  2. Our episodes are evergreen, so there’s no time-relevant urgency
  3. Our podcast is the top of our funnel: it’s how we provide free, valuable and consistent content to grow know, like, and trust with our listeners

2. The explosion of Crypto, NFT, and Metaverse focused podcasts

3. Many more purchases of big podcasts by Spotify, Amazon, and the like

4. Series-based, produced podcasts are only getting better

5. Podcast Networks are taking hold, and in a new way

Have You Considered Starting a Podcast?

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Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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