Lessons from Social Media Marketing World 2018

The theme from SMMW18

It’s not about how many followers, subscribers, likes, or comments you have. It’s about the quality of those followers, subscribers, likes and comments.

My challenge to you

My notes from SMMW18

Michael Stelzner’s keynote

  • A person commenting or liking another person’s update (not on a page)
  • A person reacting to a podcast from a publisher that a friend shared
  • Links to external pages (your site) on Facebook, will get less visibility
  • 89% say they use it for exposure
  • 81% say traffic generation
  • 67% plan to increase organic activity
  • FB ads will increase — in both numbers and in cost.
  • More relevant and creative ads will win.
  • It establishes know, like and trust with your followers
  • It shows you being vulnerable
  • 77% of marketers say they will increase their use of video in the next 12 months. That’s HUGE!

Cliff Ravenscraft: How to Build a Responsible and Profitable Online Business Around Your Podcast

  1. Determine your destination: start with the end in mind and commit to it.
  2. Identify where you already add value (your zone of genius); what do people ask you about all the time? Ask people what value they get from being around you.
  3. Determine your ideal customer; identify the people with money who have a problem you can and want to solve
  4. Learn about your ideal customer’s problem: what is the single greatest frustration you face when it comes to ______? Listen to the language they use and put that in your marketing
  5. Determine your products and services: this is based on what your audience has told you. Your podcast is NOT your product
  6. Create your value prop: I am … I help … do / understand… So that…
  7. Validate your business model: make it a goal to get your first paid customers NOW
  8. Content creation: podcast, mailing list, website
  9. Attract your ideal customer: not grow your audience. Guest podcast, consistent content, online communities, live events, serve others, shine spotlight on others, do something / be someone worth talking about

Amy Porterfield: Getting Over Your Live Video Fear and Thriving on Camera

John’s Panel: How to Grow Your Podcast Audience and Fuel Your Business

Key takeaways and quotes



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Kate Erickson

Kate Erickson


Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.