How to Put Your Podcast on Spotify

Making your podcast accessible

Where is your ideal listener searching for content?

  1. Knowing exactly who your ideal listeners are for your podcast
  2. Knowing where they’re searching for content (of any kind — not just podcast content)

Steps for submitting your podcast to the major directories

To get started with submitting your podcast to Spotify, follow these steps:

  1. Visit podcasters.spotify.com
  2. Login to your Spotify account
  3. Click the “get started” button
  4. Locate and copy your RSS feed URL from your podcast hosting platform
  5. Paste your RSS feed URL into the box and click “next”
  6. You might find your podcast is already on Spotify at this point. If so, follow the steps to confirm and “claim” to add podcast.
  7. If your podcast is not already on Spotify, follow the prompts to submit your RSS feed to Spotify to add podcast.

Promoting your podcast once it’s on Spotify

Here are the quick and easy steps to get your podcast episode into your Instagram Stories from Spotify:

  1. Be sure you’re logged in to your Spotify account
  2. Make sure you have your podcast on Spotify (follow steps above!)
  3. Search for your podcast on Spotify
  4. Go to the specific podcast episode you want to share
  5. Click the ‘Share’ icon (a little white box with an arrow pointing up)
  6. Select Instagram
  7. Instagram will open with your episode artwork and podcast info in Instagram Stories (image on the left below)
  8. Add text, emojis, or GIF’s to your story (I like to add an arrow pointing to the upper lefthand corner of the screen, because that is where the “play on Spotify” link will appear once you add the clip to your Instagram Story. See image on the right below)
  9. Add the clip to your Instagram Story!

The best discoverability for your podcast

Additional ways to increase discoverability

Be Recommendable

Leverage Top Podcast Directories

Guest Podcasting

Your podcast on Spotify

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Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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