How to Put Your Podcast on Spotify

Making your podcast accessible

As you know, there’s a lot that goes into creating and launching a podcast — not to mention the dedication and drive required to grow an audience once you’ve launched your podcast.

Where is your ideal listener searching for content?

Some of the key components to keep in mind when you’re looking at the different podcast directories and which ones you should focus on when it comes to marketing your content include:

  1. Knowing exactly who your ideal listeners are for your podcast
  2. Knowing where they’re searching for content (of any kind — not just podcast content)

Steps for submitting your podcast to the major directories

There’s a simple set of steps you can follow to submit your podcast RSS feed to the major directories, and here we’re going to focus on how to get your podcast on Spotify.

To get started with submitting your podcast to Spotify, follow these steps:

  1. Visit podcasters.spotify.com
  2. Login to your Spotify account
  3. Click the “get started” button
  4. Locate and copy your RSS feed URL from your podcast hosting platform
  5. Paste your RSS feed URL into the box and click “next”
  6. You might find your podcast is already on Spotify at this point. If so, follow the steps to confirm and “claim” to add podcast.
  7. If your podcast is not already on Spotify, follow the prompts to submit your RSS feed to Spotify to add podcast.

Promoting your podcast once it’s on Spotify

Going back to where your listeners are hanging out at or searching for content: one of my favorite platforms to share my podcast episodes is on Instagram. And it turns out Spotify and Instagram have a pretty awesome integration!

Here are the quick and easy steps to get your podcast episode into your Instagram Stories from Spotify:

  1. Be sure you’re logged in to your Spotify account
  2. Make sure you have your podcast on Spotify (follow steps above!)
  3. Search for your podcast on Spotify
  4. Go to the specific podcast episode you want to share
  5. Click the ‘Share’ icon (a little white box with an arrow pointing up)
  6. Select Instagram
  7. Instagram will open with your episode artwork and podcast info in Instagram Stories (image on the left below)
  8. Add text, emojis, or GIF’s to your story (I like to add an arrow pointing to the upper lefthand corner of the screen, because that is where the “play on Spotify” link will appear once you add the clip to your Instagram Story. See image on the right below)
  9. Add the clip to your Instagram Story!

The best discoverability for your podcast

While there are several ways to increase discoverability for your podcast (I’ll share some in just a minute), one of the best ways is through making sure your podcast is on the platforms where your ideal listener is hanging out at and searching for content on.

Additional ways to increase discoverability

Be Recommendable

In his keynote presentation at Podcast movement Tom Webster, SVP of Edison Research, highlighted the importance of being recommendable.

Leverage Top Podcast Directories

Spotify is definitely a biggie, but they’re not the only game in town.

Guest Podcasting

I’d be remiss to not include one of our favorite (and top) strategies for increasing exposure and discoverability for your podcast: guest podcasting.

Your podcast on Spotify

By now you know that having your podcast on Spotify is only a benefit. Plus, with how simple it is to do, you have no excuses! Don’t waste another minute — head over to your podcast media host, or follow the steps above to get your podcast published on Spotify today!

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.