Blog vs Podcast: Which one is the best for your business?

Choosing the best platform

When it comes to choosing the best platform for your business, it’s important to ask yourself three questions:

  1. What does your avatar (ideal audience member) want?
  2. What type of content do you enjoy creating?
  3. What do you have time to create consistently?

1. What does your avatar want?

When it comes to creating content, the most important research you’ll do is finding out what content your avatar wants and needs.

  • Where they hang out at online
  • What their daily schedule is like
  • How they currently consume content

An example of uncovering what your avatar wants

Let’s say your avatar is a mom; her name is Lisa.

2. What do you enjoy creating?

Now that you know what your avatar wants, let’s look at what you actually enjoy creating.

Do you tend to…

  • Read a book on the topic or Google it?
  • Watch a YouTube video?
  • Tune into an audiobook or podcast?
  • Scroll your social media feed for recommendations?

What are you drawn to when it comes to creating?

If given a project to create a lesson explaining a recipe, as a random example, which would you automatically choose?

  • Writing a post about it
  • Creating a video showing it
  • Talking about it via a podcast
  • Taking pictures and sharing it via social media

3. What do you have time to create consistently?

Each of these three questions is critical in deciding which medium and what type of content is best for you. So last, but certainly not least, what do you have time to create consistently?

  • What equipment and setup will be required?
  • How long will it take for you to acquire that?
  • Once set up, how will you prepare your content? Via an outline, will you wing it, or will you read from a script?
  • Once you’re all prepped, how long does it take you to actually record a video?
  • How long does it take to edit that video?
  • How long does it take for you to come up with a title, description, and tags for that video?
  • How long does it take you to publish and promote that video?

Don’t be a perfectionist

Choosing blog vs podcast, podcast vs YouTube, or YouTube vs social media is an important decision. However, it shouldn’t take you more than a week or so to go through the steps and questions above and make a decision.

Blog vs podcast

How do you choose the best medium for your content?

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.