Blog vs Podcast: Which one is the best for your business?

Choosing the best platform

  1. What does your avatar (ideal audience member) want?
  2. What type of content do you enjoy creating?
  3. What do you have time to create consistently?

1. What does your avatar want?

  • Where they hang out at online
  • What their daily schedule is like
  • How they currently consume content

An example of uncovering what your avatar wants

2. What do you enjoy creating?

Do you tend to…

  • Read a book on the topic or Google it?
  • Watch a YouTube video?
  • Tune into an audiobook or podcast?
  • Scroll your social media feed for recommendations?

What are you drawn to when it comes to creating?

  • Writing a post about it
  • Creating a video showing it
  • Talking about it via a podcast
  • Taking pictures and sharing it via social media

3. What do you have time to create consistently?

  • What equipment and setup will be required?
  • How long will it take for you to acquire that?
  • Once set up, how will you prepare your content? Via an outline, will you wing it, or will you read from a script?
  • Once you’re all prepped, how long does it take you to actually record a video?
  • How long does it take to edit that video?
  • How long does it take for you to come up with a title, description, and tags for that video?
  • How long does it take you to publish and promote that video?

Don’t be a perfectionist

Blog vs podcast

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Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.

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