Best Way to Create Podcast Intros

What to include in your podcast intro script

Your podcast intro script shouldn’t be very long, which is why it can be difficult to create a great one.

1. Who you are: Welcome your listeners to your show

A very quick “Hello and welcome!” never hurts! Plus, the connection you build with your listeners is going to be incredibly important for the growth of your podcast.

“Hi friends! I’m Kate, and I’m so excited to be on the mic to welcome you to Ditch Busy! My mission with this show is to help entrepreneurs create more time so they can achieve lifestyle freedom!”

2. Share who your podcast is for

Imagine tuning into a podcast that has a great name, an intriguing description, and a lot of episodes to listen to.

“If you’re sick of feeling overwhelmed and frustrated by your lack of progress with your business, and wish you had more time in the day, then this show is for you!”

3. What your listeners will get out of tuning in

Once your listeners know they’re in the right place, the next question they’re going to have is “What’s in it for me?”

“In each episode you’ll learn one tip or strategy you can use today to save yourself time.”

4. Call to action

Your podcast intro script is a great place to include a call to action, which is you letting your listeners know what their next best step is.

  • “Wondering how to start a podcast? I have a free course just for you! Visit FreePodcastCourse.com for a free video series that walks you through the first 5 steps you need to take!”
  • “I’m putting together future episode content and I’d love to hear from you! Have a question you want me to cover on an upcoming episode? Email me at Kate@EOFire.com!”
  • “If you found value in today’s episode, and you have a friend in mind who might also find this content helpful, please share this episode with them!”

How long should my podcast intro be?

Your podcast intro should be straightforward and get straight to the point.

Do I need intro music for podcast?

You don’t HAVE to have intro music, but it is a great way to help your show stand out. And for the most part, podcast intros do include music.

Making your podcast intro uniquely you!

In addition to your podcast intro doing everything we’ve covered above, you also want it to stand out and get your listeners excited about your show!

1. Consider the type of podcast you’re creating

Is your podcast funny? Serious? Scary?

2. Consider how your intro and outro will fit together

Your episodes should have both an intro and podcast outro, and it’s best to make the two cohesive.

  • A recap of what you’ve covered in that episode
  • A teaser for the next episode
  • Repeat your call to action

Should I be the one to record my podcast intro?

The answer here is, it really depends — and there is no one right answer.

Things to avoid in your podcast intro

There are a few things you definitely want to avoid in your podcast intros.

Talking too much

Remember, your listeners are tuning in to your show to hear your actual episode, so keep it tight!

Not staying focused

Don’t get distracted! Not staying focused on your script will ultimately give your listeners a reason to not stay focused.

Not being specific

Time is precious! Don’t introduce any confusion; be specific when it comes to who your show is for, what they’ll get out of listening, and what step you want them to take next.

What a great podcast intro can do

A great podcast intro can do a lot of things for your show, including get your listeners excited for what’s to come, give them a little taste of your personality and what you bring to the table as the podcast host, and confirm they’re in the right place.

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Kate Erickson

Kate Erickson

Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.