10 Things We Know After 10 Years

1. Know Your Niche

Or as John likes to say, “niche your flippin’ face off!”

2. Know That Consistency Is Key

People like consistency.

3. Know How to Set and Accomplish Your Biggest Goals

Setting and accomplishing goals isn’t easy, but generally speaking, it is simple.

4. Know This: You Are The Average of The 5 People You Spend The Most Time With

Jim Rohn said it a long time ago, and it still rings true today.

5. Know Your Avatar

Your avatar is your ONE perfect listener, customer, or consumer of your content, and they have a powerful role on your journey.

6. Know What is ‘Enough’

It’s easy to get caught up in the game of adding more.

7. Know Your Numbers

It’s shocking how many business owners don’t know their numbers.

  • Double down on what’s working
  • Stop assigning resources to things that aren’t working
  • Leverage your greatest assets
  • Start creating wealth
  • Reinvest in your business
  • And so much more.

8. Know How To FOCUS

FOCUS: Follow One Course Until Success.

9. Know That You Have The #1 Solution To a Real Problem

It’s how you win in business: you offer the #1 solution to a real problem.

10. Know That Creating Systems is The Fastest Way to Scale

Creating systems isn’t most entrepreneurs strong suit.

Running a Business

Ten years is a long time to run a business, and we’ve learned A LOT of lessons over that period of time!



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Kate Erickson

Kate Erickson


Kate is the engine at Entrepreneurs On Fire, the host of the podcast Ditch Busy, & co-author of The Podcast Journal: Idea to Launch in 50 Days.